
Rabbi Peretz Chein has co-directed Chabad at Brandeis University with his wife Chanie since 2001, B"H. He is the co-founder of M54: The Institute for Insourcing — עבודה פנימית, where he and Chanie help Shluchim and Shluchos apply Chassidus to their own inner lives, so that they can navigate the complexity and overwhelming nature of Shlichus with greater agency. To date, they have led 11 cohorts.
Peretz is the creator of Let's Farbreng!, a game that scaffolds the Farbrengen experience and makes it accessible to all, and the author of The Pedagogy of Farbrengen. He is also co-editor of the forthcoming book The Long Short Road: Sourcing Our Inner Selves, featuring 14 journeys of Shluchim and Shluchos in Avoda Pnimis.
In this episode…
Many Shluchim search for the right strategy, structure, or model to succeed.
In this conversation, Shmuly Rothman sits down with Rabbi Peretz Chein to explore a deeper truth. Real impact begins within, by accessing and living from your Pnimis.
Peretz shares how M54 was developed to help Shluchim move beyond comparison and imitation, and instead uncover their unique path in Avoda and Shlichus. While access to Torah and Chassidus has never been greater, the real challenge is integration, applying those ideas in a way that is personal, lived, and real.
The conversation highlights a powerful shift. A shliach’s effectiveness is shaped by understanding their own Makom, their unique strengths, and their specific mission, and fully stepping into it.
They also explore the transformative power of Farbrengen. Through authentic conversation and guided internal exploration, individuals can access clarity, connection, and growth, even in environments where this approach is unfamiliar.
This episode offers a lens on Shlichus that starts from within and expands outward into meaningful impact.
Learn more about Rabbi Peretz Chein here:
M54 Program: https://www.jotform.com/251868965643272
Let’s Farbreng!: https://m54.org/letsfarbreng
Purchase on Amazon https://a.co/d/02CF7tlj
Here’s a glimpse of what you’ll learn…
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[02:46] M54 helps Shluchim uncover their unique Pnimis and approach Shlichus in an authentic way.
- [05:36] True Pnimis for Shluchim means avoiding comparison, imitation, and the pressure to fit in.
- [11:51] The challenge for Shluchim is applying it meaningfully within their own life and Shlichus.
- [16:40] A Shliach’s true “moment to shine” happens in the real world through family life, community work, and Shlichus.
- [19:37] Internal growth and Avoda Pnimis can renew a Shliach’s energy, passion, and leadership.
- [27:17] M54 provides a program and an in-person gathering designed for Shluchim and Shluchos.
- [27:47] The Shluchos track focuses on handling the complexity and pressures of organizational leadership.
Quotable Moments
- “When one Chai engages with another person in a deep, meaningful, authentic way, a third Chai emerges. That’s the magic of 54.”
- “Pnimiyus is not comparing, not trying to fit in, not mimicking others, but deeply appreciating who you are and what you have.”
- “The purpose of Chassidus is to integrate it into people’s lives… transitioning that Torah into your life is actually an art.”
- “Your best years and most important years are when you are in the world, raising a family and doing the work. That is your moment to shine.”
- “We need to dig deep into our places and find the rich minerals that exist in our Makoms, and appreciate what we have in our place.”
Sponsor for this episode
This episode is brought to you by Rothman Coaching.
At Rothman Coaching, we help shluchim improve their fundraising, communication, and overall effectiveness through structured coaching and proven systems.
Whether you are looking to grow your donor base, increase contributions, or gain clarity in your approach, Rothman Coaching provides the guidance and support needed to move forward with confidence.
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