Rothman Coaching

About Us

Elevating Your Fundraising Game with Rothman Coaching

Shmuly Rothman, an experienced fundraising coach, uncovers how he revolutionizes the fundraising landscape for Chabad House directors and beyond. He shares enlightening methods and anecdotes from his 24 years of experience, including a remarkable case in the rural Northwest, where a director marveled at their newfound ability to tap into local support through education and empowerment.

Additionally, an East Coast example showcases a young director's journey to embrace fundraising from a place of strength right from the start. Shmuly's four-step method provides a solid framework for respectful and effective donor interactions, always emphasizing the joy that comes with the process.

Here’s a glimpse of what you’ll learn:

[02:29] Rothman Coaching’s inception
[03:17] The common initial requests from clients approaching Rothman Coaching
[04:09] The most common surprises for new coaching clients
[07:39] Conversational techniques that ease donors into philanthropy without pressure
[10:43] The importance of defining and measuring success tailored to your organization's goals
[12:04] The transformative effect of educating donors on your organization's financial needs and their potential impact
[17:50] The “mountaintop mindset”
[22:15] Insights from a case study showing a young director establishing a robust financial foundation from the start
[28:06] The four-step method to secure donations with healthier, more respectful donor interactions

Quotable Moments

"Fundraising is not just about being the director who needs to find the money; it's understanding the mindset of the donor."

"When you're paying for a service, you want a return. My goal is to define success based on your organization and how to measure it."

"I find that there's more people to meet, more conversations to have — and education and willingness to go there is a game changer."

"To me, fundraising is about establishing a relationship. This is about a long-term, beautiful relationship."

Action Steps

Upgrade your fundraising language towards a more positive and respectful vocabulary: Using positive language fosters a more receptive and gracious environment for donors, leading to more successful interactions.
Implement the four-step method of thanking, educating, inspiring, and asking for permission: This approach to donor conversations ensures an enriching experience for the donor and builds trust and rapport, enhancing the chances of a successful donation.
Practice transparency with donors about organizational financial needs: Transparency can lead to increased donor contributions as they become more aware of the impact their donations could have.
Create a safe and comfortable communication atmosphere: Comfort in communication can alleviate the pressures of asking for donations, making the process more enjoyable and successful.
Embrace a “mountaintop mindset”: Believing in your inherent ability to succeed sets a positive tone for all fundraising activities and can inspire greater confidence in potential donors

What if you could establish meaningful relationships with donors willing and ecstatic to support your mission?

We're here to help!

Schedule a Call

About Contact Us Privacy Policy Terms of Use